We’re a content growth partner that scales with your business. We create high-quality, strategic content that matches your distinct brand style and is customized to your business objectives.
Every content marketer eventually has to face the question
Content quality or quantity? To hit ambitious growth targets, you need both. Without the quality, your content won’t convert (nor will it be bookmarked or shared by your target audience). Without the quantity, it won’t move the needle (and your CMO will slowly shift budget to performance marketing). Almost every brand will hit the “wall” where they’ve maxed out their internal capacity and face production bottlenecks. That’s where we can help.
“We’ve published over 100 articles which has also directly led to new business. We’ve created over R7M in annual recurring revenue through our blog.”
Austin Distel Senior Director of Marketing
How we produce bookmarkable content at scale
We believe that content should be written with a clear purpose and business intent. Each piece of content produced should contribute to the overall content marketing strategy. We don’t just write articles; we drive business growth. To do that, we engage in a five-step framework that keeps your KPIs in mind:
1. Design a content strategy that indexes on your strengths
You can’t copy and paste your competitor’s playbook. Their strengths and resources are different from yours.
We build custom content strategies that index on unique assets like your product strategy, subject matter expertise, brand point of view, and desired ROI windows.
We do this by:
- Gathering documents to understand your brand point of view
- Interviewing internal subject matter experts
- Getting a demo of your product and the pain points it solves
- Studying your brand tone and voice
2. Design foolproof content briefs
A content brief provides a writer with all of the information needed to write a piece that ranks, drives traffic, drives conversions, and perhaps most importantly, resonates.
It includes product tie-ins, subject matter experts’ quotes, brand angles, and competitive gaps and insights.
3. Write best-in-the-world content
We produce high-quality content that resonates with your audience and builds your content moat. We emphasize your unique brand point of view to differentiate you from competitors and position you as an industry leader.
Each piece is baked with SEO best practices, topped off with your brand point-of-view, with subject matter expert quotes from interviews we’ve conducted with them.
The end result is content that can only come from your brand.
4. Repurpose and distribute
Each piece of long-form content is repurposed into short-form formats that reach your target audience where they’re already hanging out online.
Whether that’s LinkedIn, Twitter, your email newsletter, Quora, or another channel, we help you give the content a short-term traffic boost.
5. Revise and optimize
As your business grows, your content requirements and goals evolve to match. We’ll work with you as needed to adapt the content strategy accordingly.
We learn as we go, leaning on content marketing analytics and custom reporting dashboards to prove we’re driving results.
We’re focused on the end goal: revenue
Driving revenue with content starts with strategy. In executing high-velocity content campaigns, we can weave your product and contextual calls-to-action throughout the content to guide the reader to your product.
This results in blog posts that convert higher than product landing pages.
We align ourselves with your content marketing goals to produce content that actually drives traffic to your site, generating leads and resulting in revenue.
We’re your content growth partner
We’re focused on producing content that has business impact. To do that, we operate like an in-house content team, providing regular reporting, implementing your feedback, and adapting as your business grows.
We can help you build out the foundations of your burgeoning program, or we can help you scale content to hundreds of posts per month and beyond.
Let’s work together
We’ve helped B2B software companies turn content and SEO into growth channels. Let’s do the same for you.
Full-service engagements start at R30,000 a month.