Google Ads Costs In South Africa & PPC Management Fee Pricingext Here

Navigating the realm of Google Ads can be a daunting task, especially for newcomers venturing into the digital marketing landscape. Google Ads is a powerful tool that businesses in South Africa, and around the world, rely on to boost their online presence. However, it is essential to have a clear understanding of its cost structure and management fees in order to fully utilise its potential without depleting your marketing budget.

Understanding Google Ads Cost

Google Ads costs vary depending on various factors. It operates on a pay-per-click (PPC) model, so you only pay when someone clicks on your ad. This option offers flexibility and cost-effectiveness, making it suitable for businesses of any size. However, there are several factors that can impact the cost:

Competition in Keywords: Keywords that face intense competition, often linked to greater search volumes and user intent, usually come with a higher price tag. Optimising keyword selection involves considering factors such as relevance, competition, and budget.
Ad Quality and Relevance: Google values ads that are carefully crafted and directly related to the user’s query. Having higher quality scores can result in reduced costs per click and improved ad placements.

PPC Management Fees & Pricing

When it comes to managing Google Ads, businesses often seek assistance from agencies or consultants to enhance their campaigns. The fees charged by service providers can differ significantly depending on their level of expertise, the complexity of your campaigns, and the level of service you need. In most cases, fees can be structured as:

Percentage of Ad Spend: A popular approach where the fee is calculated as a percentage of your overall ad spend, usually falling between 10% and 20%.
Flat Fees: Certain providers offer services for a fixed monthly fee, which can be attractive for businesses with a steady ad spend.
Performance-Based Fees: These fees are not as common, but there are some agencies that offer them. They are based on the performance of the campaigns, which means that their success is directly tied to yours.

R6000/pm

Starter Google Ads Management
Google Ads Set Up & Creation
Unlimited Google Ad
Bi Weekly Ad Optimization
Conversion Tracking
Budget – R 6000 p/m
No Bing Ads, No Bing Budget
Retargeting Campaigns Can Include Display Ads
Call Only Ads
Youtube Ads
Shopping Ads
Monthly Reporting

R20 000/pm

Starter Google Ads Management
Google Ads Set Up & Creation
Unlimited Google Ad
Bi Weekly Ad Optimization
Conversion Tracking
Budget – R 20 000 p/m
Optional Bing Ads With Sufficient Budget
Retargeting Campaigns Can Include Display Ads
Call Only Ads
Youtube Ads
Shopping Ads
Monthly Reporting

R40 000/pm

Starter Google Ads Management
Google Ads Set Up & Creation
Unlimited Google Ad
Bi Weekly Ad Optimization
Conversion Tracking
Budget – R 40 000 p/m
Optional Bing Ads With Sufficient Budget
Retargeting Campaigns Can Include Display Ads
Call Only Ads
Youtube Ads
Shopping Ads
Monthly Reporting

R20 000/pm

Starter Google Ads Management
Google Ads Set Up & Creation
Unlimited Google Ad
Bi Weekly Ad Optimization
Conversion Tracking
Budget – R 80 000 p/m
Optional Bing Ads With Sufficient Budget
Retargeting Campaigns Can Include Display Ads
Call Only Ads
Youtube Ads
Shopping Ads
Monthly Reporting

Why We Love Google Ads?

Google Ads (previously Adwords) and Bing Ads are a pay per click (PPC) online marketing tool designed to help your business generate online leads. They are incredibly powerful tools as they create marketing that is measurable, flexible and can scale to meet your business needs.

Measurable

Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measurable. Storyteller can help you monitor and track exactly what traffic is coming to your site. This allows us to modify your ad campaign to spend your budget the most efficient way. We know that purely being number #1 in Google is not the main aim. We focus on generating the right traffic to your site to generate quality leads and help your business succeed.

Flexible

PPC provides loads of different options, so you can customize your ads to your particular needs by hyper-targeting the audience you most want to reach.

Campaigns can be easily customized to focus on specific online users. You can target people in different locations, using different devices or different demographics. Budgets can also be set according to the amount you’re willing to spend on this type of advertising. Examples include, setting daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords.

Scaleable

Google Ads is highly scalable due to its extensive reach, diverse targeting options, and flexible budget management. With access to billions of global users across Google’s vast network, businesses can target specific demographics, locations, and interests with precision. The platform’s automated bidding and machine learning algorithms optimize ad performance in real-time, ensuring efficient use of ad spend. Moreover, Google Ads accommodates various budget sizes, from small businesses to large enterprises, allowing for gradual scaling of campaigns. This adaptability enables advertisers to start small, measure results, and incrementally increase their investment to achieve greater impact and ROI.

Types of Google Ads We Work With?

Search Ads

Search Ads are a game-changer for businesses seeking customers online, offering pinpoint targeting based on keyword searches. This means ads reach those already interested in what you’re selling, leading to higher conversion rates and better ROI. The pay-per-click model ensures you only pay for actual engagement, making it a cost-effective option. A Google Ads agency can continually refine their strategy, with real-time adjustments and insights, ensuring they always stay one step ahead in the digital marketplace. In short, Search Ads are an essential tool for any business aiming to thrive online.

Display Ads

Display Ads excel at boosting brand awareness by showcasing your ads across the vast Google Display Network, including websites, blogs, and news sites. Their visual nature captures attention and facilitates storytelling, enhancing brand recognition. With targeted options based on demographics and interests, a Google Ads agency can target a very specific audience. Plus, their cost-effectiveness and detailed analytics allow you to optimise for exposure while keeping costs low. Display Ads are a highly effective way to make your brand known to a wide and appropriate audience.

Shopping Ads

Shopping Ads are invaluable for e-commerce stores, showcasing products directly in search results with images and prices, making them highly clickable. These ads cater to consumers ready to buy, offering visual inspiration that links directly to your product pages. Their efficiency in driving sales comes from allowing shoppers to compare products at a glance, enhancing the likelihood of conversion. With a pay-per-click model, a Google ads management company can control costs while focusing on high-intent customers, optimising their investment for maximum returns. Shopping Ads are a direct line to boosted sales by putting your products front and center when shoppers are most eager to purchase.

Youtube Ads

YouTube Ads excel in building brand awareness and capturing attention on the world’s second-largest search engine. They engage audiences through dynamic video content, creating memorable experiences. With access to a vast, diverse audience, these ads allow for targeted messaging, ensuring relevance and impact. Their visual and auditory appeal stands out, making them highly effective at grabbing and holding user attention. YouTube Ads are an essential tool for brands looking to leave a lasting mark in the digital landscape.