From a global perspective, the business environment has become highly dynamic, unpredictable, and competitive due to external forces – mostly technology – that generate change. The aim of this study is to investigate the influence of digital technologies on South African business sectors. The sample includes small and medium enterprises (SMEs) in the KwaZulu-Natal province. […]
Day trading is a strategy that involves buying and selling financial instruments at least once within the same day, attempting to profit from small price fluctuations. This approach can be lucrative, but it can also be risky if undertaken without a thoughtful strategy. The best day trading platforms help traders improve their strategies and minimize their
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A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Digital Marketing Manager is responsible to grow and monitor campaign
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Brand managers are responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design. No matter how successful your products, it’s always a challenge
Updated on 4 March 2024 Reading Time: 3 minutes E-commerce is a fast-paced sector that’s always evolving. As technology develops, and as consumer habits change, the e-commerce landscape takes on new forms. As a South African SME, these changes offer many great opportunities. Here are some of the main ways that small businesses can utilize the ever-changing e-commerce
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Online sales and marketing have become a crucial part of business as the internet becomes more entrenched into daily life, but how can it provide a boost for your business? A brick-and-mortar business of twenty years ago could have looked at the internet and felt it wasn’t all that relevant to them. The internet was
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As the world becomes increasingly digital and technology-driven, many entrepreneurs are starting to worry about artificial intelligence (AI) ‘s impact on their businesses. While AI has the potential to revolutionise how we work, it also poses significant risks for unprepared businesses. Let us explore how you can future-proof their businesses in the age of AI.
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A unique link is assigned to an affiliate partner by a partner program. When a website user clicks on the link, that click is attributed to the affiliate partner. The link contains the affiliate’s ID or username to enable tracking. This means that traffic sent by the affiliate can be recorded (and rewarded). What is my
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As part of Google’s continued commitment to accelerate digital transformation and empower local entrepreneurs, Google recently hosted an SME workshop, bringing together relevant partners, stakeholders and small business owners to provide them with updates, insights and resources. SMEs are indispensable to any economy looking to drive economic growth and development. In South Africa, SMEs generate
How Plane House is supporting digital transformation through South Africa’s SMEs Read More »
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