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A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Digital Marketing Manager is responsible to grow and monitor campaign budgets. Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms. Plan and manage the various social media platforms. Plan and manage digital advertising campaigns.
Digital Marketing Manager Job Description
The Digital Marketing Manager oversees planning and managing marketing campaigns that promote a company’s brand, products, and services. His/her tasks include planning and managing digital marketing campaigns, analyzing metrics, identifying marketing trends and mentoring the Digital Marketing Executive.
A Digital Marketing Manager is responsible for all aspects of a company’s marketing operations. The central goal is to help grow a brand’s influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers.
Roles and Responsibilities
The various roles and responsibilities for this position are:
- Design and supervise all aspects of the digital marketing department including marketing database, email, and display advertising campaigns
- Grow and monitor campaign budgets.
- Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Plan and manage the various social media platforms.
- Plan and manage digital advertising campaigns
- Plan and manage SEO campaigns
- Provide accurate reports on the marketing campaign’s overall performance.
- Coordinate with various advertising and media experts to improve marketing results.
- Appraise important metrics that affect website traffic, service quotas, and target audience
- Collaborate with teams to brainstorm new and innovative growth strategies
- Keep up to date with emerging digital platforms, industry trends, and MarTech
Salary Range
The monthly salary range for a Digital Marketing Manager will be around R36,000 to R120,000 (Glassdoor).
Job Requirements
- Bachelor’s degree in Marketing or relevant field
- A minimum of 4-5 years’ experience in digital marketing/digital media
- Experience in managing projects simultaneously across different verticals
- Experience in managing both internal and external stakeholders