Everblue Services
Frequently asked Questions
Everblue is a revenue growth agency, our business is to help grow other businesses using our highly advanced digital technology.
Everblue offer technology and software services for any kind of business with a mission to grow revenue and brand exposure according to defined objectives and needs analysis .
We offer marketing services using the power of software combinations, brand opportunities, software implementation services, business growth resources, digital transformation, websites and Apps development, digital technology infrastructure development and maintenance.
We set clear and defined goals, these goals are our measurement of impact, such as sales goals, revenue goals, business growth in tangible numbers and overall member brand feedback. Everblue traditional goals are doubled revenue, doubled brand exposure to local and global markets.
Everblue assemble and deploy specialist teams, professionals and consulting experts working across the planet.
The background of our teams consist of professional marketing strategists, web creators, software developers, creative heads, digital developers, media nomads, advertising specialists, business growth experts and more.
99% of our brand partners reach their goals in two categories,
- Business/Product marketing and advertising, and
- Business revenue growth strategy.
Everblue always receive positive feedback from partner brands and clients. we strive to achieve 100% positive results.
Simply head up to the sign up page, choose your subscription plan, follow the steps.
If you can’t pay online you may request payment details from the support team, (support@everblue.co.za)
The Principle
All parties bring to the table win-win business strategies to ensure revenue growth.
By accelerating the rate of revenue growth you generate more profits faster which enables you to take more profits, reinvest in your business, create new sources of revenue, merge or acquire another business, and improve the value of your business.
Our Philosophy
- A product does not have to be tangible – an insurance policy can be a product.
- The perfect product provides value for the customer. This value is in the eye of the beholder — we must give our customers what they want, not what we think they want.
- Ask yourself whether you have a system in place to regularly check what your customers think of your product and your supporting services.
- Find out what their needs are now and whether they believe these will change in future.
- Beware the product quality trap – don’t take it too far by trying to sell a Rolls-Royce when the customer really wants a Nissan Micra.
- Price positions you in the marketplace — it tells customers where to place you in relation to your competitors.
- The more you charge, the more value or quality your customers will expect for their money.
- This is a relative measure. If you are the most expensive provider in your market, customers will expect you to provide a better service.
- Everything that the customer sees must be consistent with these higher quality expectations — packaging, environment, promotional materials, website, letterheads, invoices, etc.
- Existing customers are generally less sensitive about price than new customers — a good reason to look after them well.
- Customer surveys show that delivery performance is one of the most important criteria when choosing a supplier.
- Place also means ways of displaying your product to customer groups. This could be in a shop window, but it could also be online.
- E-commerce operations that sell exclusively on the internet must place even more emphasis on the company website and other online activities, as there are fewer points where the customer will interact with the company.
- For the same reason, all firms that sell online should consider how the product will be delivered to the consumer – even if this is handled by a third party.
- Mobile is an increasingly important purchasing channel for consumers, so it may be a good time to optimise your website. Does yours conform to the latest standards? For example, Google search now penalises websites that are not optimised for mobile, potentially making it more difficult for consumers to find you.
- Good promotion is not one-way communication — it paves the way for a dialogue with customers, whether in person or online.
- Promotion should communicate the benefits that a customer receives from a product, not just its features.
- Your website is often the customer’s first experience of your company – you only have one chance to make a good first impression, so make sure that information on the site is always kept up to date and the design is updated to keep it fresh.
- Explore new channels – from traditional print ads to the latest social media trends, there is now a world of possibilities to explore. The important principle is to always advertise where your target consumer goes.
- Printed promotional material must grab the attention of your customers. It should be easy to read and enable the customer to identify why they should buy your product – A brochure isn’t necessarily the best way of promoting your business. Unlike your website, the information is fixed once a brochure has been printed. A more cost-effective and flexible option might be a folder with a professionally designed sheet inside, over a series of your own information sheets produced in-house. These sheets can be customised by varying them to suit the target customers and/or changing them as required
- Promotion does not just mean communicating with your customers. It is just as important to communicate with staff/fellow employees about the value and attributes of your products. They can then pass on the knowledge to their customers.
- The reputation of your brand rests in the hands of your staff. They must be appropriately trained, well-motivated and have the right attitude.
- All employees who have contact with customers should be well-suited to the role.
- In the age of social media, every employee can potentially reach a mass audience. Formulate a policy for online interaction and make sure everyone stays on message.
- Likewise, happy customers are excellent advocates for your business. Curate good opinion on review sites.
- Superior after-sales support and advice adds value to your offering, and can give you a competitive edge. These services will probably become more important than price for many customers over time.
- Look regularly at the products that account for the highest percentage of your sales. Do these products have adequate after-sales support, or are you being complacent with them? Could you enhance your support without too much additional cost?
- That means the process of delivering the product or service, and the behaviour of those who deliver it, are crucial to customer satisfaction. A user-friendly internet experience, waiting times, the information given to customers and the helpfulness of staff are vital to keep customers happy.
- Customers are not interested in the detail of how your business runs, just that the system works. However, they may want reassurance they are buying from a reputable or ‘authentic’ supplier.
- Remember the value of a good first impression. Identify where most customers initially come into contact with your company – whether online or offline – and ensure the process there, from encounter to purchase, is seamless.
- Ensure that your systems are designed for the customer’s benefit, not the company’s convenience.
- A clean, tidy and well-decorated reception area – or homepage – is reassuring. If your digital or physical premises aren’t up to scratch, why would the customer think your service is?
- The physical evidence demonstrated by an organisation must confirm the assumptions of the customer — a financial services product will need to be delivered in a formal setting, while a children’s birthday entertainment company should adopt a more relaxed approach.
- Some companies engage customers and ask for their feedback, so that they can develop reference materials. New customers can then see these testimonials and are more likely to purchase with confidence.
- Although the customer cannot experience the service before purchase, he or she can talk to other people with experience of the service. Their testimony is credible, because their views do not come from the company. Alternatively, well-shot video testimonials and reviews on independent websites will add authenticity.